WITH Cadillac well and truly committed to launching in Australia, the iconic US car-maker will have many marketing related questions to address in the run up to selling the first example – the Lyriq large SUV slated for arrival in H2 next year.
Among them: how will Cadillac convince people to buy one if its cars over another premium brand, what form will the sales system take, will digital and other mainstream media advertising form part of its plan, how will Cadillac deal…
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