Luxury brand leaning on value to weather cost of living crisis

Genesis says value for money will help it weather an economic downturn, but the fledgling brand is still trying to get the word out that it exists.

“I think the economic downturn has definitely had an impact on the market, but for Genesis, there’s still a huge opportunity to grow as a brand,” said Justin Douglass, who became the boss of Genesis Motors Australia earlier this year.

“Cars are still going to be sold during that economic downturn. And it’s just for us, I…