Elon Musk has a pretty tried-and-true playbook for doing business — he’s used it for years to build companies from Tesla to SpaceX. Unfortunately for him, it is not a model that can turn Twitter into a profitable company. It’s one that will take the social-media company down in flames.
Here’s the Musk playbook: Enter a field with very little competition. Claim that your new company will solve a massive, global problem or achieve a seemingly…
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