Why CarMax, Carvana and Vroom are sitting out the Super Bowl

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Houston-based Vroom has twice aired advertisements during the Super Bowl. The online retailer sparked some controversy in 2021 with a commercial called “Dealership Pain,” which ribbed the car-buying process at a traditional dealership. In 2022, Vroom ran “Flake the Musical,” a commercial that evoked the movie musical La La Land to tout the seamlessness of selling through its online platform.

In their most recent quarterly filings, the three retailers indicated they have…

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