BERLIN — Mercedes-Benz is set to drop the EQ badge it uses for electric cars, a German business paper said.
The decision is based on CEO Ola Kallenius’ focus on electric-only cars, making the EQ brand redundant as Mercedes turns away from the combustion engines, Handelsblatt reported, citing company sources.
Kallenius also wants to simplify the naming of the brand’s lineup.
Mercedes uses the EQ name for full-electric and hybrid-electric cars.
It was introduced on the EQC…
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