Tesla is about to experience the seven perils of discounting

Tesla is on sale. Fill your boots! Starting this week, you can save over five-grand on a Model 3, which drops from a starting price of £48,490 to £42,990. You can do even better on the Model Y Performance, which drops from £67,990 to £59,990. These double-digit percentage discounts on both models reflect the increasingly competitive nature of the electric vehicle (EV) category and the precarious state of Tesla’s brand, given the distracting and damaging…