TD Insurance Flips the Script: Subverting Negative Stereotypes about Car Insurance

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TD Insurance has just launched its ‘Thrill Your Ride’ campaign to make safe driving unexpectedly rewarding with TD Insurance: Claims Free Reward!

TD Insurance wanted to flip the script — subverting negative stereotypes about car insurance, by rewarding both new and existing customers when things go right. For having no previous claims, customers save up to 35% off their car insurance, which positively reinforces safer driving.    

By illustrating how ordinary “safe…

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