SUVs are still the dominant force in the raging war of the segments, but buyers of non-luxury vehicles showed record-high interest in trucks in the third quarter of 2023. As for the brand consideration study, Toyota retained the top spot for the fifth consecutive quarter despite the fact that Chevrolet and Ford are inching closer.
Trucks Dominate The Charts
As reported by Cox Automotive, in the first quarter of 2023, a record-high 36% of non-luxury vehicle buyers…
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