A trademark filing has revealed Toyota may have come up with a new name to avoid using the term ‘mild-hybrid’ on the updated HiLux due early next year.
Toyota Australia appears to be going to extraordinary lengths to avoid using the word ‘hybrid’ to describe an imminent update to its top-selling HiLux ute.
Just days after Toyota announced plans to introduce a mild-hybrid HiLux from 2024 – conspicuously with no mention of the word ‘hybrid’ in the media statement –…
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