Hyundai has detailed the two-prong approach to electric vehicle sales in Australia that it says will help it reclaim its spot as a leader in the space, including launching cheaper options and capitalising on the value of its brand.
While the Korean giant isn’t sure it will be able to directly match the Chinese electric vehicle makers on price, it says it’s confident its future model portfolio will shrink the gap. Equally important, though, will be convincing customers that…
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