Cooper Ericksen, senior vice president of product, battery electric vehicles and mobility planning and strategy for Toyota Motor North America, said there will always be consumers who just prefer sedans. “We can get into the why, but the bottom line is that it’s maybe not that important. Why? Because they just feel the way they feel, and so that’s a portion of the market that we want to serve.”
Ericksen said one trend that is becoming clear in marketing research on sedans is an…
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