BYD unveils premium Sea Lion brand, mid-sized, full-electric SUV, in challenge to Tesla in China’s luxury car market

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New launches by BYD, the world’s largest electric vehicle (EV) maker, targeting established models by Tesla, leader in China’s premium EV segment, are expected to intensify competition in the world’s largest auto market, analysts said.

Shenzhen-based BYD launched its new premium brand Sea Lion and under it, a sport-utility vehicle (SUV) model named Sea Lion 07 on Friday, to take on the US carmaker’s Shanghai-made Model Y, which has been around since 2021.

Although BYD did…

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