There is no such thing as bad publicity, Kia has proved.
The South Korean brand changed its logo at the start of 2021 as it entered its new electrified era.
Kia’s global CEO, Ho Sung Song said at the time: “The automotive industry is experiencing a period of rapid transformation, and Kia is proactively shaping and adapting to these changes. Our new logo represents our desire to inspire customers as their mobility needs evolve, and for our employees to rise to the challenges we…
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