Ford is not the only company betting on software and subscription revenue. Tesla Motors offers its “Full Self-Driving” feature as a subscription, and General Motors has said it could generate $25 billion in annual revenue from subscriptions by 2030.
As cars become increasingly software-defined and automakers come under pressure to boost profits despite hefty driver-assist and electric vehicle technology investments, subscriptions seem like a panacea. But automakers must contend…
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