Tesla’s strategy of building an upmarket luxury sports sedan while it figured out how to actually mass-produce cars was pretty smart, huh? Think of all those Mercedes S-Class, Audi A7, and BMW M5 owners that ended up in a Model S. I bring this up because Lucid is dropping prices on its very good Air sedans and it’s a reminder that, in a higher interest rate environment, it’s gonna be tough for new entrants into the EV market.
In related news, Rivian’s about to…
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