Facebook Marketplace’s car listing limits affect dealerships unevenly

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Meta’s Facebook Marketplace is enforcing new restrictions on vehicle listings that appear designed to push car dealers toward paid advertising, and the change is creating an uneven early impact.

Some dealers say they intend to absorb the extra advertising spend made necessary by the changes to reach their target online audience through the platform. Others said the new rules will have limited effect because Facebook Marketplace had generated minimal gains for them.

Officials for…

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