From the same company that brought you the Hyundai Accent and the Kona, brings the luxury oriented Genesis G70. Started in 2015, Hyundai wanted to create a spinoff, in order to change their dwindling brand image. Beyond hiring German designers from already established brands in the luxury space, the brand had to change its MO entirely in order to not be seen as the bottom scrapers of the automotive industry.
Distaste for Korean-based vehicles was rampant throughout the early…
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