Infiniti showroom redesign is lounge-like

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The new Infiniti dealership has an Apple Store look, with floor-to-ceiling windows that increase product visibility while drawing light in. Infiniti said the design of the roofline “purposefully creates shadow and controls direct sunlight into the showroom.”

Inside, the showroom strives to feel like a boutique, with soft lighting, wood-paneled floors and ceilings. It will even have a woodsy-citrusy smell thanks to a bespoke scent developed for the brand.

Infiniti’s Japanese DNA…

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