Let audience insights guide your creative
Did you know only 66% of vehicle owners look forward to technology advances in new vehicles? Utilizing insights like this will help you tailor your creative. For example, if you want to target EV buyers, consider their unique preferences when developing ads.
• Millennials may respond well to a tech-savvy ad that highlights an EV’s features.
• Gen Z would likely resonate with an environmentally-conscious message, as they are more…
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