Market Insight: Aus at BEV ‘tipping point’

AUSTRALIAN battery-electric vehicle sales have just passed a critical point that can slingshot us onto a rapid EV mass adoption trajectory.

 

US news agency Bloomberg Green has reported that a 5 per cent market share for any given product represents the threshold of mass adoption, where technology preferences rapidly flip as historically seen in products such as microwave ovens.

 

Once it reaches 5 per cent, product sales can quickly jump to 25 per cent, the report said.

 

BEV…

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