Affordability: tuning into market dynamics
In the evolving EV landscape, affordability is transitioning from a challenge to a competitive advantage. As we stay attuned to market trends, we’re witnessing a promising shift wherein competitive pricing strategies are driving down the entry point for BEVs, making them progressively more attainable.
Wolfgang Buechel, CEO BMW Group Australia.
When we take into account the total cost of ownership, which includes maintenance, fuel costs,…
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