The global luxury car rental market is a dynamic and lucrative industry, valued at over USD 84.3 billion in 2023 and projected to reach USD 148.5 billion by 2030. This growth is fueled by rising disposable incomes, increasing tourism, and a growing preference for luxury experiences. However, this growth has also led to intense competition among global players like Sixt, Europcar, and Avis, making it challenging for new entrants to establish themselves.
Despite the fierce…
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