Chief executive Elon Musk said last month that Tesla would have to keep lowering prices if interest rates continued to rise, and has warned he’s willing to sacrifice profitability to keep growing sales. The company’s automotive gross margin fell to a four-year low in the second quarter.
The introduction of cheaper versions of the Model S and X is the second move Tesla has made in as many days to lower prices.
On Monday, the company discounted the middle and high-end iterations…
Comments are closed