Toyota eyeing new brand to one-up Lexus, battle Bentley – report

Toyota has Bentley in its sights as it reportedly looks to spin off its long-running Century nameplate as a standalone luxury car brand to sit above Lexus.

An executive from Toyota told Forbes at the Tokyo Auto Salon that the company plans to expand the sale of its Century sedan and SUV models to the global market and sell them under a standalone Century brand name.

“The Century will actually be positioned above the Lexus brand as an extra luxurious brand,” the executive…