Japanese auto giant Toyota, known for its reliable and affordable vehicles, is reportedly taking a groundbreaking leap into the ultra-luxury market by spinning off its revered Century model into an independent brand.
The strategic move aims to position the Century in a market segment that sits above its already luxurious Lexus marque, targeting a price point nearing US$200,000 (over NZ$300k) and competing with lavish European brands like Bentley and Aston Martin.
This pivot…
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